About me
I’ve spent nearly two decades honing my skills in the world of written communication and brand development. I’m an experienced copywriter, creative writer, editor, and strategist, with a background in film and journalism.
I’ve worked with a broad range of clients, from startups to established global enterprises, to craft content that resonates and drives meaningful results.
My approach is rooted in research, strategic thinking, and long-term planning. I believe that successful brands are ones that commit to effective communication and an authentic brand identity. I can help clients find their unique voice and share their story in a compelling way.
Whether you’re looking to revamp your website, launch a new product, or enhance your overall brand positioning, I will work closely with you to understand your goals and deliver customized solutions that move the needle for your business.
When I’m not writing for magazines, working on my book, or working with clients, I can be found corralling my two kids, working on quilts, and cold dipping in the Salish Sea that surrounds Salt Spring Island.
Creative Services
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Copywriting services
As an accomplished writer and editor with a journalism background, I craft compelling, high-performing copy that drives results. From SEO-optimized website content and sales collateral to product packaging and email campaigns, I can offer an authentic voice to power your brand.
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Brand consultancy
Develop a cohesive brand identity that reflects your unique value propositions. I’ll work closely with you to uncover your brand’s personality, define your messaging, and plan visual assets that leave a lasting impression. Your brand’s strategic vision will be defined through a holistic approach.
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Content strategy
I will tailor your marketing efforts with a comprehensive content plan that is defined by your business goals. I’ll help you identify and understand your target audience, develop content ideas that align with their user journey, map out an editorial calendar, and implement effective distribution channels.