I’m Terri Potratz, a content strategist based on Salt Spring Island, BC. I specialize in providing tailored editorial direction and planning, delivering crisp, clear, and engaging content.
I am a results-driven marketing leader with a robust background in brand strategy, content development, and project management. My career is anchored by a foundation in journalism and event production, enabling me to lead cross-functional and remote teams effectively. My mission is to amplify your brand’s voice and visibility through strategic content that resonates with your target audience.
My expertise spans various sectors including food & beverage, tourism, technology, health, and style, across both B2B and B2C audiences.
Editorial Direction: I guide content creation processes to ensure they meet high quality standards that reflect your brand’s voice.
Content Strategy: I develop customized content calendars to help build audience engagement, tailored to meet your specific business goals.
Writing and Editing: From insightful articles to compelling blog posts, my work is characterized by meticulous attention to detail and an authentic voice.
Localized SEO: By implementing strategic content and keywords on your website and business profile, I can help your business become more discoverable, optimizing your online presence for local search results.
Whether you're looking for strategic content solutions or compelling narrative development, I bring a wealth of experience and insight.
Let's explore how we can collaborate to create impactful and memorable content.
What I Offer
My creative portfolio intersects the arts and media with professional content creation.
I engage in hands-on artistic disciplines such as quilting, pottery, and knitwear — tangible skills which complement the focus I bring to my editorial and strategic work.
My past experience in film and television has taken me from production studios to on-location sets, where I've contributed both in script development and on-set costume design. I also have extensive experience in event and conference planning. I handle complex projects with confidence, and execute assignments with class.
Professionally, I stand with nearly 20 years of experience as an editor, content strategist, creative consultant, and freelance writer. My approach is holistic and tailored, ensuring that every project exceeds the unique needs and expectations of each client.
My diverse background across a variety of industries has enriched my perspective and problem-solving skills, enabling me to deliver work that is not only thoughtful, but deeply engaging across all variety of channels and platforms.