I am an experienced writer, editor, and creative director. In 2020 I launched Paper Covers Rock, a new writers and readers festival on Salt Spring Island, and in 2021 co-launched Saltine: A Salt Spring Zine to share the inspiring stories of fellow Islanders.
I balance my writing with tangible creative hobbies, from knitwear and sashiko whole-cloth quilting to sporadic pottery. Anything to keep my hands busy when they’re not typing!
Over the past 20 years I have worked in film for development and wardrobe departments, as a writer and editor for digital and print publications, and as a creative content and marketing strategist for various businesses, from skincare to ice pops to restaurants.
I love freelancing and appreciate the opportunities when writing on assignment. I live with my beautiful family among the salal and cedars of Salt Spring Island.
Experience
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Oversee creative strategy, asset delivery and client communications for a boutique content marketing agency.
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Producer of new annual readers and writers festival on Salt Spring Island in 2021.
Managing speaker acquisition, social media strategy, website development, sponsorship procurement, funding and budgets, and event logistics.
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Online zine covering human-interest stories about Salt Spring Island, BC.
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Oversaw media partnership opportunities and developed special journalism series & projects.
Participated in Google News Initiatives Startups Lab, with LION Publishers - one of only two media outlets in Canada to be selected in a cohort of 10.
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Managed all aspects of production for the NamesCon conference and satellite events.
Responsible for staff hiring, budget management, sponsorship sales, marketing, content strategy, speaker assignments, event planning, and new business development.
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Editor-in-chief of APEX Experience, a print airline magazine.
Produced additional content channels including weekly email newsletter, social media platforms, daily tradeshow publications, website, and blog content.
Managed remote editorial and production teams in various offices around the world.
Shortlisted for min awards “Most Improved Publication” within 6 months at the helm.
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Identified health and style story agendas for the online news site.
Developed strategic promotional campaigns around significant news events worldwide.
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Conducted interviews for feature articles and launched new editorial initiatives for Infamous Magazine, a monthly arts and culture publication in Vancouver.
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Fashion writer and style editor